Have you seen Canada’s new cutting edge campaign against rape? “Don’t Be That Guy” is a campaign being launched in Ottowa. Pictures can be seen here; be warned that they are somewhat graphic, depicting a woman passed out next to several bottles of what appears to be liquor.

On the one hand, the images are a little disturbing and may not be suitable for kids to see; but on the other, it’s an absolutely groundbreaking move to shift the blame of rape off the shoulders of the victims—where it consistently has been forever, especially in the United States—and puts it where it belongs: on those of the actual rapists.

For far too long we’ve been seeing victim-blaming at the heart of the issue of rape in the world. Less than 10% of rapists go to jail for their crimes, and everyone from judges to the media to politicians seems to have a field day telling women what they should and should not do to avoid being raped instead of doing what they should have done all along: focusing on the perpetuators of the crime instead.

Many people may remember last year’s “Asking for It? As If!” campaign, launched in the UK to mock the idea that women who dress a certain way “ask” to be raped. The “Don’t Be That Guy” campaign is much like the As If commercial, with text telling viewers that the lack of a “No” answer does not mean the presence of a “Yes.” The ads also read more compelling and edgy lines, such as the fact that you help a person home doesn’t mean you get to help yourself, and “Just because she’s drunk doesn’t mean she wants to f***.”

It seems that our fellow English speakers—both upstairs as well as across the pond—are getting it far better than our own citizens are. From blaming 11-year-old girls for being gang raped (people who say that children who are raped had it coming to them are the lowest beings on the evolutionary ladder) to allowing Ivy League school men to chant “No means yes! Yes means anal!” outside women’s health centers (yeah, those are our future leaders, folks), we perpetuate rape culture in our country each and every day.

What we need to do is take a page from the book of our neighbors and blaming women for being raped and start not just blaming rapists, but also preventing rape from teaching them early on that it’s NOT okay to take advantage of another person, ever.

I propose that all women and men who want to get the United States on board the anti-rape wagon make up some of these edgy slogans and posters—or “As If” PSAs—and distribute them within their own communities. Maybe they could even send them to Congress. I’d love to see some posted here at Female Talk—and I’d love to see them even more on YouTube, or maybe even a billboard. Feel free to take pictures or upload any work you’ve done in this area here; if you’d like it to be shared across the web, be sure to note so.